Kaldewei are using the largest trade fair stand in the company’s history to underline their position as the world’s leading provider of premium enameled steel bathroom fittings. SCHMIDHUBER have created a brand space with both spectacular architecture and focused content, centered on the world premiere of Kaldewei’s new range of basins – the final piece of the puzzle to complete the firm’s portfolio.
The design of the stand is inspired by a network of intersecting beams of light, to mirror the brand’s dazzling design quality. These beams divide the space into prisms – the lines are not parallel, but converge on three distant vanishing points. It’s a three-dimensional matrix that creates a central court with walls that lean in towards the center – a dynamic interplay of perspective and proportion creating a dramatic stage for the center point of the installation.
Client: Franz Kaldewei GmbH & Co. KG, Ahlen
Concept and architecture: SCHMIDHUBER, München
Graphics: Kolle Rebbe, Hamburg
Photographer: Olaf Becker, München