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Kafkas Retail Store Concept
Kafkas Retail Store Concept
Greece
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Other Projects by Stirixis Group
Kafkas Retail Store Concept
Greece
Firm
Type
STATUS
Built
YEAR
2015
SIZE
5000 sqft - 10,000 sqft
Photos
Stirixis recently completed the new retail concept for Kafkas, the leading Greek chain of electrical equipment and energy solutions. The company employs about 650 people, had a turnover of almost 100 million Euros in 2014, and currently has almost 50 stores through which it serves over 5,000 customers daily.
This was a multidimensional project that lasted several months, and started with defining and recording the brand's strategy, on which Stirixis based the following decisions regarding design of the operations, the store concept, customer service and customer experience. The concept's biggest innovation is the new customer flow model and operations of the stores. We made the storage space accessible, creating an outstanding open and fully-handy shop for smooth and fast customer service.
Since Kafkas is a healthy company, with continuous network growth, another important factor of the design was to create a flexible, recurring and adaptable design that would be easily applied in other stores. So far, already six branches around Greece follow the new concept, and it will be further rolled out in both existing and new stores!
This was a multidimensional project that lasted several months, and started with defining and recording the brand's strategy, on which Stirixis based the following decisions regarding design of the operations, the store concept, customer service and customer experience. The concept's biggest innovation is the new customer flow model and operations of the stores. We made the storage space accessible, creating an outstanding open and fully-handy shop for smooth and fast customer service.
Since Kafkas is a healthy company, with continuous network growth, another important factor of the design was to create a flexible, recurring and adaptable design that would be easily applied in other stores. So far, already six branches around Greece follow the new concept, and it will be further rolled out in both existing and new stores!
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