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Juventus Stadium
Juventus Stadium
386, Corso Grosseto, Torino, Italy
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Juventus Stadium
386, Corso Grosseto, Torino, Italy
The interiors of the Juventus’ new stadium that will be inaugurated on
September 6th have been designed by Pininfarina. The designers team of
the new stadium wanted Pininfarina Extra at its side to give further
value to all internal areas accessible by spectators: honour lounge,
boxes, glacis seats, benches, locker rooms, restaurants.«Collaborating to the making of Juventus’ new stadium – declared Paolo Pininfarina, President and CEO
of Pininfarina Extra – allowed us to express once more our creativity
on a Turin city’s icon, after the yet lucky experience of the Olympic
Cauldron. During the planning of the plant we took advantage by the
correspondence between Juventus’ and Pininfarina’s brand identity, both
with elegance, essentiality and with that Italian touch that becomes a
distinctive sign. Our work was focused on giving style and aesthetic
personality to the stadium, never forgetting functionality, comfort and
safety, basic requirements for an installation which can hold up to
41,000 people».Designers have planned a solution joining present and future, keeping
the architectural memory of the old plant alive, and creating a city’s
new symbol, for supporters – who, starting from this season, will have a
wholly white&black plant – for sports’ lovers and for citizens. In
particular, the project set up by Pininfarina Extra involves the
interiors of all the stadium’s areas – floors, lights, furniture, boxes
and lounge – besides glacis seats. The seats for the audience have been
drawn up like pixels of a huge picture, that when the stadium will be
empty will show symbolic images of Juventus’ great champions.
September 6th have been designed by Pininfarina. The designers team of
the new stadium wanted Pininfarina Extra at its side to give further
value to all internal areas accessible by spectators: honour lounge,
boxes, glacis seats, benches, locker rooms, restaurants.«Collaborating to the making of Juventus’ new stadium – declared Paolo Pininfarina, President and CEO
of Pininfarina Extra – allowed us to express once more our creativity
on a Turin city’s icon, after the yet lucky experience of the Olympic
Cauldron. During the planning of the plant we took advantage by the
correspondence between Juventus’ and Pininfarina’s brand identity, both
with elegance, essentiality and with that Italian touch that becomes a
distinctive sign. Our work was focused on giving style and aesthetic
personality to the stadium, never forgetting functionality, comfort and
safety, basic requirements for an installation which can hold up to
41,000 people».Designers have planned a solution joining present and future, keeping
the architectural memory of the old plant alive, and creating a city’s
new symbol, for supporters – who, starting from this season, will have a
wholly white&black plant – for sports’ lovers and for citizens. In
particular, the project set up by Pininfarina Extra involves the
interiors of all the stadium’s areas – floors, lights, furniture, boxes
and lounge – besides glacis seats. The seats for the audience have been
drawn up like pixels of a huge picture, that when the stadium will be
empty will show symbolic images of Juventus’ great champions.
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