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Juan Valdez
Juan Valdez
Buenos Aires, Argentina
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Other Projects by Hitzig Militello arquitectos
Juan Valdez
Buenos Aires, Argentina
Type
STATUS
Built
YEAR
2024
SIZE
1000 sqft - 3000 sqft
In every space of Buenos Aires´s Juan Valdez, the essence of Colombian coffee is reflected, connecting the product’s origin with a new local identity. The colonial tiles that line the walls evoke coffee farms, while the lighting fixtures resemble traditional roofs, creating a warm and inviting atmosphere.
The petiribí wood used in the furniture adds solidity and naturalness, complemented by jute, which introduces a warm texture typical of Latin America. A piece of furniture specifically designed to showcase the products becomes a distinctive feature, aligned with the brand’s visual identity.
Artistic wooden details and pastel tones on the walls represent the Colombian coffee landscapes, bringing a touch of color that connects visitors to the nature of the product. The result is a space where coffee is the protagonist, surrounded by materials that reinforce its authenticity and Latin American origin.
The petiribí wood used in the furniture adds solidity and naturalness, complemented by jute, which introduces a warm texture typical of Latin America. A piece of furniture specifically designed to showcase the products becomes a distinctive feature, aligned with the brand’s visual identity.
Artistic wooden details and pastel tones on the walls represent the Colombian coffee landscapes, bringing a touch of color that connects visitors to the nature of the product. The result is a space where coffee is the protagonist, surrounded by materials that reinforce its authenticity and Latin American origin.
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