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Joseph Westbourne Grove
Joseph Westbourne Grove
Westbourne Grove, London, United Kingdom
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Other Projects by Raed Abillama Architects
Joseph Westbourne Grove
Westbourne Grove, London, United Kingdom
The architectural concept of the shop is
based on achieving a high-end shopping experience, with clothing and accessories
displayed within a minimal and clean system.
The shop itself is treated as the main
display area with a strict focus on the clothing. As a “gallery” space,
the shelving systems are arranged to exhibit the clothing in the best possible
light, as well as to create the circulation throughout the shop. These
shelving displays will contain all the necessary elements: lighting;
hanging or shelving modular systems; and mirrors. As independent,
freestanding components, their positions are flexible, thus allowing the space
of the store to be reshaped depending on the collection or the season. This
modular character produces a highly adaptable tool for the retailer, with which
a fresh and up-to-date feeling can always be created for the client.
Photographs
by: © Géraldine Bruneel
based on achieving a high-end shopping experience, with clothing and accessories
displayed within a minimal and clean system.
The shop itself is treated as the main
display area with a strict focus on the clothing. As a “gallery” space,
the shelving systems are arranged to exhibit the clothing in the best possible
light, as well as to create the circulation throughout the shop. These
shelving displays will contain all the necessary elements: lighting;
hanging or shelving modular systems; and mirrors. As independent,
freestanding components, their positions are flexible, thus allowing the space
of the store to be reshaped depending on the collection or the season. This
modular character produces a highly adaptable tool for the retailer, with which
a fresh and up-to-date feeling can always be created for the client.
Photographs
by: © Géraldine Bruneel
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