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Joseph Avenue Montaigne
Joseph Avenue Montaigne
Avenue Montaigne, Paris, France
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Other Projects by Raed Abillama Architects
Joseph Avenue Montaigne
Avenue Montaigne, Paris, France
The
existing architecture of the shop was itself guide of the project.
The
area is divided into three main zones: the entrance, the skylight area and the
curved wall area.
The
access to the shop was a major problem since one had to go through the long
hallway to reach the retail area. The main challenge was to do of this crossing
an attractive path.
The
integration of the white metallic arches in the passageway gives it a rhythm
and becomes unique architectural experience.
Once
inside, the U shaped skylight could not be neglected and became also part of
the design process.
Metallic
frames, 3,2 meters high, used as hangers, are suspended in the area, elevating
the upper limit and giving a three dimensional impression into the space. Those
frames can slide and turn all along the skylight and give so, the flexibility
to design the space as desired.
The
existing curved wall was continued deep in the shop, creating a circular and
welcoming space which is used as a lounge sitting, shoes section and changing
rooms. This zone is the most lit in the shop with a backlit stretched ceiling
and becomes another attraction zone.
All the
furniture and finishing in the shop is mostly in white except for the counter
that is in black rough metal and is designed and worked as a sculptural piece
extending out of the rest.
Photographs
by: © Géraldine Bruneel
existing architecture of the shop was itself guide of the project.
The
area is divided into three main zones: the entrance, the skylight area and the
curved wall area.
The
access to the shop was a major problem since one had to go through the long
hallway to reach the retail area. The main challenge was to do of this crossing
an attractive path.
The
integration of the white metallic arches in the passageway gives it a rhythm
and becomes unique architectural experience.
Once
inside, the U shaped skylight could not be neglected and became also part of
the design process.
Metallic
frames, 3,2 meters high, used as hangers, are suspended in the area, elevating
the upper limit and giving a three dimensional impression into the space. Those
frames can slide and turn all along the skylight and give so, the flexibility
to design the space as desired.
The
existing curved wall was continued deep in the shop, creating a circular and
welcoming space which is used as a lounge sitting, shoes section and changing
rooms. This zone is the most lit in the shop with a backlit stretched ceiling
and becomes another attraction zone.
All the
furniture and finishing in the shop is mostly in white except for the counter
that is in black rough metal and is designed and worked as a sculptural piece
extending out of the rest.
Photographs
by: © Géraldine Bruneel
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