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Joseph  

Joseph

London, United Kingdom

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Bronte

Joseph

London, United Kingdom

Type
Commercial › Retail
STATUS
Built
YEAR
2011
The black and white minimalism of the Joseph logo is applied to the interior of its flagship store on Old Bond Street.

The potential of the simple monochromatic palette is explored through texture: white ‘hairy’ walls and cracked plaster, black inflatable changing rooms and charred timber, offset with galvanized steel throughout.

Movement is introduced to the collection with a hanging conveyor display and an LED catwalk movie over the stairs, enticing customers into the basement.

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