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Jing Ying Group Headquarters
Jing Ying Group Headquarters
Beijing, China
Project Featured on Nov 01, 2015
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Other Projects by Crossboundaries
Jing Ying Group Headquarters
Beijing, China
Project Featured on Nov 01, 2015
Located in an existing office building in
Beijing, Elite's new headquarters incorporates offices -ranging from an open
office area to high management individual offices-, as well as an exhibition
space to present the company's history and achievements, besides a selection of
artwork.
Some major design challenges were the limitations
of the space, the need to fit a vast program of roughly 1000sqm into an available
area of 750sqm, and the prerequisite to combine opposing public and private
functions. All of these asked for a comprehensive intervention that exceededa
conventional office layout.
Site and space limitations such as the low
ceiling height, the static column grid, and the irregular perimeter of the
façade were considered as assets instead of burdens, and utilized as drivers
for our design approach.
So as to maximize the available space, the design aimed for a function
hybridization rather than a separation, resulting in a continuous system where
circulation space is merged with functional one, and private functions with
public ones.
The different needs of hierarchyand privacy
within the offices helped to organize the space. Both high- and mid-level management
offices were located on the perimeter, leaving an open areawhere the rest of
the functions are embraced by a ribbon. This ribbon creates a flow and brings
the initially opposing program of offices and exhibition space into a single linear
sequence. At the same time as it defines different areas for each of the functions,
it connects them allby using a consistent architectural language.
The folding shape of the ribbon translates to
hybrid spaces that create a play of openness versus closeness, inside versus
outside, and transparency versus intimacy. This blurry definition of the limits
results in an interior space, which remains as open and spacious as possible, that
enhances visual connections, and makes maximal use of natural daylight.
The reduced material and color palette, mainly
consisting of a wooden floor, white-coated panels, glass and a green wall,
results in a non-distractive and balanced interior space, where employees can
focus on their work while visitors can wander around the exhibition space
without disturbing one another.
The ribbon creates a unique and continuous
spatial system; combining a functional work environment with a representative
exhibition space, and offering its users a diversified and interesting
experience.
Beijing, Elite's new headquarters incorporates offices -ranging from an open
office area to high management individual offices-, as well as an exhibition
space to present the company's history and achievements, besides a selection of
artwork.
Some major design challenges were the limitations
of the space, the need to fit a vast program of roughly 1000sqm into an available
area of 750sqm, and the prerequisite to combine opposing public and private
functions. All of these asked for a comprehensive intervention that exceededa
conventional office layout.
Site and space limitations such as the low
ceiling height, the static column grid, and the irregular perimeter of the
façade were considered as assets instead of burdens, and utilized as drivers
for our design approach.
So as to maximize the available space, the design aimed for a function
hybridization rather than a separation, resulting in a continuous system where
circulation space is merged with functional one, and private functions with
public ones.
The different needs of hierarchyand privacy
within the offices helped to organize the space. Both high- and mid-level management
offices were located on the perimeter, leaving an open areawhere the rest of
the functions are embraced by a ribbon. This ribbon creates a flow and brings
the initially opposing program of offices and exhibition space into a single linear
sequence. At the same time as it defines different areas for each of the functions,
it connects them allby using a consistent architectural language.
The folding shape of the ribbon translates to
hybrid spaces that create a play of openness versus closeness, inside versus
outside, and transparency versus intimacy. This blurry definition of the limits
results in an interior space, which remains as open and spacious as possible, that
enhances visual connections, and makes maximal use of natural daylight.
The reduced material and color palette, mainly
consisting of a wooden floor, white-coated panels, glass and a green wall,
results in a non-distractive and balanced interior space, where employees can
focus on their work while visitors can wander around the exhibition space
without disturbing one another.
The ribbon creates a unique and continuous
spatial system; combining a functional work environment with a representative
exhibition space, and offering its users a diversified and interesting
experience.
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