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Jewellery Store
Jewellery Store
New Delhi, India
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Jewellery Store
New Delhi, India
Going by the brand’s tagline ‘Crafted for Eternity’ and their USP ‘Modern Meenakar’, we at 42mm designed the store as a reflection of their brand. Jaipur – being their homeland provided us with the perfect opportunity of blending traditional with the modern.
The design objective was to exude royalty and luxury through an interior design that isn’t limited to Jaipur but has an international appeal. Monolithic singular treatment with walls clad in Indian stone was thus developed as the modern and minimal design vocabulary for translating traditional architectural elements such as decorative arches and floor inlays. Stone in natural raw finish with accents of polished brass finish has been used as the major material throughout the main display area whereas the visitor’s lounge and director cabin have been kept intentionally subtle to direct customer focus to the display area. Overall monochromatic colour scheme has been followed so as to let the jewels stand out the most.
Everything from the display cases to the lights, furniture, flooring, etc. has been custom designed to match the uniqueness of the brand. The design incorporates our take on traditional motifs that can be seen in the architecture of Jaipur city.
The design objective was to exude royalty and luxury through an interior design that isn’t limited to Jaipur but has an international appeal. Monolithic singular treatment with walls clad in Indian stone was thus developed as the modern and minimal design vocabulary for translating traditional architectural elements such as decorative arches and floor inlays. Stone in natural raw finish with accents of polished brass finish has been used as the major material throughout the main display area whereas the visitor’s lounge and director cabin have been kept intentionally subtle to direct customer focus to the display area. Overall monochromatic colour scheme has been followed so as to let the jewels stand out the most.
Everything from the display cases to the lights, furniture, flooring, etc. has been custom designed to match the uniqueness of the brand. The design incorporates our take on traditional motifs that can be seen in the architecture of Jaipur city.
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