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Jetlag Books Friendship Store
Jetlag Books Friendship Store
17, Jian Wai Da Jie, Chao Yang Qu, Bei Jing Shi, China
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Other Projects by Studio NOR
Jetlag Books Friendship Store
17, Jian Wai Da Jie, Chao Yang Qu, Bei Jing Shi, China
Firm
Type
STATUS
Built
YEAR
2025
SIZE
10,000 sqft - 25,000 sqft
BUDGET
$100K - 500K
Jetlag Books Friendship Store is located on the north side of the main building of the Beijing Friendship Store. The site consists of an ancillary building constructed concurrently with the main store and a later steel-framed building. The former is a typical Soviet-style public building from the socialist construction period of the 1970s, while the latter, when we took over, only had its structural framework and roof remaining, requiring a complete facade redesign. The two buildings are arranged in an L-shape, enclosing a small plaza facing the street.
How to handle the relationship between the facades of the old and new parts of the building became the starting point for this project's design. The unique history of the Friendship Store's international connections and Jetlag Books' selection of books both reflect a connection between China and the world. Studio NOR and Jetlag Books adopted the concept of "connection and dialogue," largely preserving the old building's facade, cleaning and restoring its terrazzo finish, and only slightly adjusting the proportions of the doors and windows to enhance the visibility of the street-facing shop. The new facade of the steel-framed section presents the robust Soviet-style character of the old building using modern techniques. Its bush-hammered concrete finish continues the rough texture of the old building's terrazzo, and on the north facade, two sections of old terrazzo walls, originally integrated into the steel-framed building's facade, were archaeologically uncovered and presented during the renovation process.
A series of deep eaves on the exterior create a human-scaled transitional space, derived from our typological research on Soviet-style buildings such as the original Friendship Store's podium. This also aligns with the client's need for an outdoor transitional space for operation, but its textured stainless steel material brings a light and delicate contemporary feel.
A continuous 8.5-meter-long bar counter runs through the interior, connecting the book area in the old building with the coffee area in the steel-framed section, like a sewing needle connecting the two buildings. The bush-hammered concrete texture of the interior walls, glazed tiles, and textured stainless steel furniture continue the material dialogue from the exterior, and also represent a translation of typical Soviet-style building materials.
The project as a whole presents a hybrid intermediate state highly sensitive to historical time and space, neither completely preserving existing traces nor making a complete break with the past. It confidently and openly creates a bridge connecting the site and its environment, the brand and the community, and the past and the present.
How to handle the relationship between the facades of the old and new parts of the building became the starting point for this project's design. The unique history of the Friendship Store's international connections and Jetlag Books' selection of books both reflect a connection between China and the world. Studio NOR and Jetlag Books adopted the concept of "connection and dialogue," largely preserving the old building's facade, cleaning and restoring its terrazzo finish, and only slightly adjusting the proportions of the doors and windows to enhance the visibility of the street-facing shop. The new facade of the steel-framed section presents the robust Soviet-style character of the old building using modern techniques. Its bush-hammered concrete finish continues the rough texture of the old building's terrazzo, and on the north facade, two sections of old terrazzo walls, originally integrated into the steel-framed building's facade, were archaeologically uncovered and presented during the renovation process.
A series of deep eaves on the exterior create a human-scaled transitional space, derived from our typological research on Soviet-style buildings such as the original Friendship Store's podium. This also aligns with the client's need for an outdoor transitional space for operation, but its textured stainless steel material brings a light and delicate contemporary feel.
A continuous 8.5-meter-long bar counter runs through the interior, connecting the book area in the old building with the coffee area in the steel-framed section, like a sewing needle connecting the two buildings. The bush-hammered concrete texture of the interior walls, glazed tiles, and textured stainless steel furniture continue the material dialogue from the exterior, and also represent a translation of typical Soviet-style building materials.
The project as a whole presents a hybrid intermediate state highly sensitive to historical time and space, neither completely preserving existing traces nor making a complete break with the past. It confidently and openly creates a bridge connecting the site and its environment, the brand and the community, and the past and the present.
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