The second Jacob Cohen Japanese boutique opened in Osaka inside the prestigious Herbis Plaza shopping mall. Area-17 reinterpreted the traditional concept introducing a ceiling feature of a great visual impact. The famous Italian luxury brand is doubly linked to Japan. First, the precious denim Kurabo of which Cohen’s jeans are made comes from Japan. Secondly, the most fundamental among the brand’s values are deeply rooted in the Japanese culture too: simplicity, high quality, and greatest attention to detail.