NY3 Design Group transformed an empty 2500 sf SoHo space into a high end retail boutique for Ivanka Trump Fine Jewelry. The design team, lead by Laura Reddy and David Freire, took the original Madison Avenue store’s retail concept of a friendly, luxurious “female boudoir” and added some Soho-esque touches. The duo used the same materials from the original boutique and opted to keep the same color scheme of white, black and Ivanka’s signature coral. "The design of this store is inspired by the luxurious Art Deco era, fused with finishes reflecting the glamour of Ivanka’s jewelry,” said Freire. “The journey through SoHo’s hip culture does not end at the storefront; it continues throughout the store in a traditional yet eclectic style. This store will truly set a new standard in the fine jewelry shopping experience.”
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