The project addresses the dichotomy of pharmacies today, between being a retail space and a place for health and beauty. How does the exhibition of miscellaneous products can coexist with the peace and calm required to think of self-care? For Iturregui pharmacy, we sought for references and inspiration in theatrical representation, specifically in a few elements such as dark backgrounds and dramatic light effects.
The design of the pharmacy’s main public area is ruled by a vertical rhythm, a repetition of correlated dimensions which involve both linear elements of light and the vertical components of furniture. This rhythm is apparent in the suspended timber ceiling as well, ordering ventilation and light fixtures in a sort of framework.
One of the challenges of the project was is to rethink the space in order to devote the entirety of the ground floor to the public, leaving internal pharmacy areas, laboratory and offices on the floors below and above. Automatic ware storage was in this case fundamental to achieve this freedom of space.
Products are placed in cabinet-like compartments, made of dark coloured wood fibre panels. Counter areas are treated with textures and more tactile materials, such as chestnut ribbed panels and marble, with a level of detail that acknowledges that more time is spent there. A seamless floor finish is achieved with polished self-levelling concrete. Overall, permanent elements are solid and neutral –white, black, timber– whereas colour is left to changing, mobile elements such as products and, of course, people.
Lead designer: Leire Zabala
Photographs by Luis Díaz Díaz and by Iker Basterretxea.