ISE Jewellery was an existing family business that approached HEADfor a re-branding exercise and move of location within the PeninsulaHotel in Hong Kong.The traditional serve over counter style was retained but the rest ofthe store was modernised. By developing the existing logo into arepeat element, this simple effect was then used on double sided glassthroughout the store.The exterior of the store was treated with strong matching grooved glassand one-off male and female mannequins were designed for the showwindow to specifically showcase individual pieces of jewellery.