For the Fall 2010 Collection, we were commissioned to create a space
evocative of a "Central Park camping trip in the wintertime," fusing
visual influences of Swan Lake ballet scenery and the lyricism of these
Manhattan woods. We sourced old fashioned theater scene painting styles and designed a
layered canopy of lush trees painted on cotton scrim extending out over
the entire space. The model entrance was backed by an air-brushed
backdrop of the city lights blurring into falling snow. As the models
walked over a glistening concrete sidewalk runway, the full 100'-0" long
space transformed into a wintertime 'midsummers night's dream' as 60
year old mechanical snow drums released sparkling theatrical snow
overhead. The Fall 2010 Collection marks the fourth consecutive season
that Michael Brown has collaborated with Mizrahi to create visually
striking runway designs.