Sullivan crafted the positioning, logo, and identity system for the ICA at VCU.
"VCU’s 41,000-square-foot Institute for Contemporary Art, designed by Steven Holl Architects, will be an incubator for interdisciplinary experimentation for the entire university while simultaneously providing opportunities for collaboration both locally and internationally. Currently under construction, the ICA is poised to become a cultural linchpin for the city of Richmond. The non-collecting museum will showcase a fresh slate of changing innovative exhibitions, performances, films and special programs."
-ica.vcu.edu/about