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Installation for Apple iphone launch Milan 2008
Installation for Apple iphone launch Milan 2008
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Other Projects by gianluca milesi architecture
Installation for Apple iphone launch Milan 2008
Type
STATUS
Concept
SIZE
1000 sqft - 3000 sqft
Installation for Apple iphone launch
Milan 2008
Concept
The proposal for the installation of the launch of the Apple iphone in Milan is conceived as an exhibition of historical products of Apple and Macintosh commercialised since their birth.
The ending final part of exhibition is dedicate exclusively to the iphone.
In order to give the informations to the visitors, according to the shape of the gallery hosting the event and at the some time to exhibit clearly the products, a ribbon-shaped volume is conceived; aside the ribbon 60 boxes contain an display the historical pieces of the collection.
The ribbon-shaped volume carry graphics and plasma screens displaying informations and commercials and is lit from the inside.
The boxes shape reminds the design of the last generation Apple products, still interpreting it in a consistent way with the project conception.
Both the ribbon and the boxes are built with white plexiglas except for the vertical sustains that are built with steel.
Because both the ribbon and the boxes are lit from inside the walls of the gallery are painted of black, so just the info and the products are visible.
The installation is supposed to be built in the summer 2008. The client is Satchi advertising company in Milan.
The cost of the installation is approximately 100.000 Euros.
Project:
gianluca milesi architecture, Milano
with
Gianluca Milesi, Alessia Longoni, Mirko Menozzi, Elisa Sandri, Michela Schirinzi, Michiko Yamada
Client:
Consolo produzioni, Milano, Satchi, Milano
Date of construction:
June 2008
Cost of the construction:
100.000 Euros
Milan 2008
Concept
The proposal for the installation of the launch of the Apple iphone in Milan is conceived as an exhibition of historical products of Apple and Macintosh commercialised since their birth.
The ending final part of exhibition is dedicate exclusively to the iphone.
In order to give the informations to the visitors, according to the shape of the gallery hosting the event and at the some time to exhibit clearly the products, a ribbon-shaped volume is conceived; aside the ribbon 60 boxes contain an display the historical pieces of the collection.
The ribbon-shaped volume carry graphics and plasma screens displaying informations and commercials and is lit from the inside.
The boxes shape reminds the design of the last generation Apple products, still interpreting it in a consistent way with the project conception.
Both the ribbon and the boxes are built with white plexiglas except for the vertical sustains that are built with steel.
Because both the ribbon and the boxes are lit from inside the walls of the gallery are painted of black, so just the info and the products are visible.
The installation is supposed to be built in the summer 2008. The client is Satchi advertising company in Milan.
The cost of the installation is approximately 100.000 Euros.
Project:
gianluca milesi architecture, Milano
with
Gianluca Milesi, Alessia Longoni, Mirko Menozzi, Elisa Sandri, Michela Schirinzi, Michiko Yamada
Client:
Consolo produzioni, Milano, Satchi, Milano
Date of construction:
June 2008
Cost of the construction:
100.000 Euros
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