The Poliform showroom is located on a first floor of an office building in Beirut and houses the Polyform furniture brand as well as theVarena kitchens.
The entry is conceived as a exterior ramp that leads directly into the showroom thus disconnecting it from the building.
The central element of the showroom is the lighting. We focused our design on creating a lighting feature that could allow a maximum flexibility in furniture arrangement in the 900m2 space.
The use of polycarbonate sheets covering the T5 linear fluorescent tubes generates an illuminated and blurred horizontal surface rather than a decorative item.
By using a highly transparent facade, we exposed the showroom to the immediate context, the roads and the passing cars, and created the feeling of urbanity with the exposed furniture.