A client’s initial idea turned from a single use brief into a mega composite function for Al Rajhi's Bank as their first Digital Marketing Garage
in their HQ 40 Story Tower.
Full Open Working Space
with Private Functions
It consists of squad media areas,
collaborative spaces,
banking services,
and media production.
The spatial composition revolves around 8 squads
of which 8-12 people are placed into.
Out of the 12 people, 4 employees work in the space permanently
while the rest are contractors depending on the projects' scopes.
The activities are projected and monitored on screens for each squad
and it’s moved to the core executive operation in the middle of the space.
We created a stand up meeting space for brief brainstorming
that make the feel more casual and comfortable.
The Meeting Room " The Iconic Star "
It is designed with high innovative specs including an artificial skylight
to break the ice when every contractor scope begins
The space is a play of materials, colors, lighting, modularity schemes
that make the users feel the modern, high tech fast tracking professional
environment while reverting them back to comfort and soothing ambiance.
Contractors visit the space for 24 hours
hence the colors and textures are made suitable for them
to rest privately as others go along their day.
I LAB fulfills the function of testing the user experience of the clients
in a fully functional simulated branch to collect digital data
for developing a better user experience.