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Innocor Comfort
Innocor Comfort
New York, NY, United States
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Other Projects by et al. collaborative
Innocor Comfort
New York, NY, United States
Firm
Type
STATUS
Built
YEAR
2014
SIZE
10,000 sqft - 25,000 sqft
NEW YORK, NY - Innocor Comfort, industry leader in sleep innovation technology, revitalizes its showroom with a smart minimal design that compliments the compliments their core product line of bed pillows and mattresses. The showroom is used to display their innovative products during their industry’s Spring and Fall Market Weeks, which national retail buyers from across the country attend. Housed in the historic Flat Iron district overlooking Madison Square Park, Innocor Comfort’s design centers around versatility. As a key design element for this multi-functioning space, versatility creates an opportunity for the internal Interior Design team to adapt the showroom to changing product lines each season.
Modular and mobile furniture aid in the reconfiguration of the main showroom space, while the floor plan is arranged primarily using a permeable and functional floor-to-ceiling wall display system. Brooklyn based firm et al. collaborative, led the project and began the design with a study of circulation, paying particular attention to the organization between private and public spaces. Meeting spaces and the main showroom are visibly connected while physically partitioned. The display wall contains storage and hidden shelving, it is both divider and display for pillows of the moment and other showcased items. Two integrated modular wall panels pivot on caster wheels and can be positioned to extend into the main space or retract and become invisible depending on the needs of the day.
Interior lighting throughout the showroom was an important consideration. Natural light floods the space through unobstructed exterior windows while custom showroom and display lighting, mimic early morning sunlight throughout the day. Polished concrete floors are balanced with a drop wood ceiling with diffused recessed lighting distributed in an asymmetrical pattern that calms and delights.
The Innocor Comfort showroom was completed in collaboration with Rozlyn Cmiel of Cobalt Interiors and the following collaborators: Project Design Team : Manu Garza, John Bermudez, Jose Nunez, Peter Rudd, Qian Yu, Ericson Cesar, Mike Auleta; Architect of Record, Arthur Rabinovich; General Contractor, Minnow Associates; and the Glass Contractors, Gotham Arch. Glass and Steel. Branding signage and graphics by CBX. Photography by Meigan Canfield.
Modular and mobile furniture aid in the reconfiguration of the main showroom space, while the floor plan is arranged primarily using a permeable and functional floor-to-ceiling wall display system. Brooklyn based firm et al. collaborative, led the project and began the design with a study of circulation, paying particular attention to the organization between private and public spaces. Meeting spaces and the main showroom are visibly connected while physically partitioned. The display wall contains storage and hidden shelving, it is both divider and display for pillows of the moment and other showcased items. Two integrated modular wall panels pivot on caster wheels and can be positioned to extend into the main space or retract and become invisible depending on the needs of the day.
Interior lighting throughout the showroom was an important consideration. Natural light floods the space through unobstructed exterior windows while custom showroom and display lighting, mimic early morning sunlight throughout the day. Polished concrete floors are balanced with a drop wood ceiling with diffused recessed lighting distributed in an asymmetrical pattern that calms and delights.
The Innocor Comfort showroom was completed in collaboration with Rozlyn Cmiel of Cobalt Interiors and the following collaborators: Project Design Team : Manu Garza, John Bermudez, Jose Nunez, Peter Rudd, Qian Yu, Ericson Cesar, Mike Auleta; Architect of Record, Arthur Rabinovich; General Contractor, Minnow Associates; and the Glass Contractors, Gotham Arch. Glass and Steel. Branding signage and graphics by CBX. Photography by Meigan Canfield.
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