InGrid Schneider Electric HUB

Novi Sad, Serbia

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InGrid Schneider Electric HUB

Novi Sad, Serbia

Firm

Zabriskie

Type

Commercial › Office

STATUS

Built

YEAR

2023

SIZE

100,000 sqft - 300,000 sqft

A New Life for Old Industrial Halls
This project marks the first domestic contemporary commercial structure created by reconstructing an old industrial hall, transforming it into an oasis for IT experts and achieving LEED Platinum certification.
Though the Novkabel production halls in Novi Sad hold limited architectural value, we chose to treat the first hall as a monument—preserving the memory of a time when Novkabel symbolized the city’s thriving industry. Inspired by its high historic workplace standards, we aimed to revive the idea of intertwining workspaces with the compound’s green areas.

Transformation
The design integrates greenery, translucence, and light to the highest degree while meeting rigorous energy efficiency standards. The result is a modern, comfortable environment for over 1,000 employees.

Green Ring
Along the inner perimeter of the hall, beside the façade, we created a “green ring” of varied vegetation. Galleries line this zone, forming work areas while showcasing the spacious, central portion of the hall.

Green Atriums
The central space remains open across its full height, functioning as an inner square. Four open-air green atriums punctuate the hall, designed as gardens for rest or informal work.
“This kind of workspace won’t leave anyone indifferent—thanks to the interweaving of natural park-like areas and work zones, and the authentic monumentality of the hall’s preserved structure.” – Milena Katić, Project Director

Reconstruction
“The greenest building is the one that is already built.” – Carl Elefante
Preserving and restoring the existing structure made a significant step toward sustainability. We maintained the building’s authentic form, reinterpreting its original industrial glass panels in a contemporary way.

Reconstruction Benefits:
• Minimal environmental impact
• Preservation of site identity
• Strengthening community ties through conservation

Eco-Sustainability & CO₂ Reduction
Strategic early-stage design decisions can cut a building’s lifetime CO₂ emissions and energy use by up to 75%. Our approach prioritized sustainable materials, recycled concrete, wastewater treatment systems, and renewable energy sources.

Future IT Center Benefits:
• Enhanced living and working conditions through reduced long-term operational costs
• A sustainable model for energy storage and potential sale, lowering expenses and reducing risks of outages
• Building a community around shared environmental values
This project redefines how industrial heritage can be reimagined for the future—where history, sustainability, and innovation meet in a workplace that is both functional and inspiring.