This is a unique temporary project for a sales showroom for apartments, Sought through its architecture to create synergy with the future apartment building it proposes to sell, through perception and reading of its space.
The idea of creating this sales showroom proposed a large white rectilinear form elevated from the floor parallel to the busiest street - Rua Nova York, intersecting the street perpendicularly by a volume with a great height. The grand ramp that mark the entry of the project, provides a monumental scale and directed to look at the project site of 20,000m² that allows variety of interesting view towards the city including the view of the skyline of Marginal Pinheiros. Hinting an idea of what the view from the new apartments will be alike.
In the main hall – the void, there is the physical model of the entire development that can be seen from the outside, way in which framed by the architecture of the Showroom. This forms a volume of architecture and it is coated by a black metal tiles on the outside and inside, wall, floor and ceiling are finished in Wooden strips and coated, visually warming the space. jutting out through a ramp featuring a terrace access.
The interior of the sales showroom is minimal and well decorated with white furniture and transparent divisions. The kids space is elaborately crafted with colorful acrylics that bring the identity of campaign development, bringing life and joy into space contrasting with the furniture and white box, detailed by the set designer. The volume of white box visually pierces the surrounding creating a very rich composition and highlights the reception booth. The large windows and generous stand allow a wide input light as are the windows of the apartments. The Showroom Opens out to a large garden designed by the landscaper Orsini, who is famous for the gardens of the Cultural Center of Nho Tim.