The client was setting up the business model for the first time and the expression of this space was to become the brand’s mascot.
The venue is an independent space in a larger commercial office complex in Pune. It comprises of a 600 sft Brewery on display, 600 sqft of back of outhouse services and kitchen, 3800 sft of indoor front of house spaces as well as two split leveled outdoor areas of about 1500 sft. There was no infrastructure available to set-up the brewery and F& B set up and with the large floor plate controlling costs was a challenge.
Conceived with the brewery and a larger island bar anchoring the whole experience, the bar extends into the outdoor space and allows for a seamless indoor outdoor space.
Placement of the brew house and the bar naturally divides creates multiple zones to accommodate different experiences as per the brief. The levels built in to support the service movement of the brewery were integrated to create lines of sight from the more intimate zones and towards the flexible performance area. Thus zone was visually connected to the core spaces.
The brew house was pulled into the double height volume to create a dramatic presence and the function glass divide was converted into an iconic articulated façade for the brew house.
Tight palette of natural materials which ensure a timeless feel and works in the day and the nights. Polished VDF concrete floor, with brick and timber were used to generate the backdrop. Custom designed mild steel details for the bar, brew house skin, all the lamps finished in tempered zinc, selective use of colour and the upholstered furniture in leatherette provided a distinct identity and warm feel that the brief demanded.
What really worked was the space connects to a wide variety of age groups and has helped the brand carve out a new experience of drinking.