At Store Media, a shopper marketing agency helps brands to impact consumers using their own management tools, coordinating successful advertising campaigns at national and international level, and calling for a strengthening of identity and business culture, in order to create a novel and transparent way of coordinating team work with the quality productivity of its users.
The project is developed at a single level, inspired by functionality to achieve better work-life equilibrium, movement and dynamics, achieved from the flooring materials to the lighting and the soffits.
One of the governing ideas was to generate and create an open and flexible place giving the sensation of a comfortable environment; with spaces for casual meetings encouraging team work for an interchange of information and collaboration between equal and equal.
Focus on the design for this project is to make it as versatile as possible, accentuating strategic points of the work forms with spaces for collaboration, for face-to-face connection or at a distance with other people, special places for concentration and areas for social contact, in order to share experiences and information and in this way learn from everyone.
All the spaces of the project speak of this opening and transparency, in line with the values of the company, concentration, confidentiality and an energizing environment. The space takes maximum advantage of natural light.