The International Motorcycle Show (IMS) is the largest motorcycle trade event in the industry and one of the many hi-profile shows that Cleanroom has master planned.Cleanroom re-evaluated the IMS brand architecture and marketing campaign. A new approach was introduced to incorporate all aspects of the show experience from the national ad campaign to the exhibition architecture and furniture. A groundbreaking architectural system was developed that reduces show set up time, which travels the United States for 4 months. Cleanroom was also commissioned to produce the national ad campaign and all graphic content for the 2011 season working with award winning graphic designers of Omnivore.The initial concept of speed and movement is experienced right when you walk in the door. It's an Architectural experience of speed created by continuous linear elements allowing the viewer to feel like they are moving through the event at higher speeds.
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