Ilona Rose House is a new-build, mixed-use redevelopment of the old Foyle’s Bookshop site on Charing Cross Road.
Designed in collaboration with SODA. (with whom we share our studio) the proposals comprise approximately 300,000 sqft of new mixed-use office-led accommodation on Ground + 8 floors with 4 levels of basement which mediate between the very different civic characters of Charing Cross Road and Soho. The mix of uses includes, shops, restaurants, bars, offices, apartments-to-rent and a new education-led gallery - as well as the retention of the existing nightclub. The design will sympathetically restore and renovate the listed and historic buildings on Greek Street as part of wider enhancements to this neglected part of the Soho Conservation Area.
About a sixth of the site is given over to new public space with the rear part opened up to create an engaging new ‘typically Soho’ route between Greek Street and Manette Street via an outstanding ‘hidden’ public space lined with restaurants and cafes - providing additional active public realm for the increasing number of people expected from the forthcoming opening of Crossrail nearby.
A ‘spotlight’ shaped atrium, dramatically cut into the basement will provide daylight deep into the lower floors which are designed specifically with the film and creative industries in mind. The upper floors of offices exploit the stepped massing of the building to create over 12,000 sqft of planted external terraces for the benefit of occupants.
The proposals achieve a BREEAM excellent rating. They have been designed with love to preserve and enhance the best of Soho’s historic and creative heritage while creating a generous, resilient and sustainable ‘place’ to ensure Soho’s brightest possible future.