Balance between the new image and the concept, in a modern and innovative
design, were the elements for the interior design project for the Interlomas
store ILÓ. The idea comes from the use of the hank of yarn as the design
element of cozy, classic and very elegant space. Being a retail store that
sells home high end products the color palette selected was earth, to harmonize
and enhance the quality and warmth of the products.
The main entrance was very important and it was emphasized by a change of
material with a wood frame that ends in a great wall at the middle of the store
that is covered with Venetian tiles. The materials modulation marked the sense
of the entire space, playing with the horizontal and vertical lines and their
correspondent intersections. The resulting inner space generated gave place to
the location of the displays. It is important to mention that the plafond was
also part of this game engaging the whole space.
Four L shaped
platforms stand out in the design as they were planned for having small
exhibitions in the store and they are also part of the linear pattern. The
heights in all the displays have a very important role in the tour through the
store. For the displays a single module was designed that is piled according to
the needs. Two finishes were selected for this module: natural and lacquered to
enrich the texture. Tile and laminated floors, Venetian tiles and paint
accomplished the right atmosphere for this shopping experience.