The design of hotel - a second home for people to be free from the norm of family life must have a clear understanding of both “Self” and “Others”.It can only be constructed in such a way as to create a boundary and a dimension that is free from the world of affairs and to reconcile a graceful space with the balance of movement andquiescence.
The famous Chinese song Nightlife in Shanghai presents the complex and real life. The course of civilization moves forward with entangling happiness and sorrows of life. Fortunately, the relationship between you and the world seems to be reconciled after every bustling rush of daytime and the glittering lights of nighttime fade away: Each step has its own trace and every fragment is clearly reproduced. The deepest impression on the old Shanghai is its elegance in the air and people’s preservation of sober and comfort in turbulent days.
"Self" is a yearning for inner life and spiritual freedom. "Others" compose a non-stop noisy world. Hyatt Place, which is at the center of the emerging downtown area, inherits the exalted tradition of Shanghai's upper-class society and brings the style of Jiang Zhe Culture into the modern space to form an elegant and modern feel, mixing modernism and retroism. The rich sensory experience immerses the guests into a new feeling brought by personal luxury and let guests dreams on Shanghai’s prosperity.
From “Self” to “Others” and from outside to inside, BLVD regains the rhyme by upholding Shanghai culture’s pursuit of elegance, and brings guests a pleasant and ingenious local experience from the introverted subtleties, which calmly transits "metropolitan wonderland" into urban elegance.