This project serves as a gathering place for a large number of media personnel of Hunan Broadcasting and Television to create video programs. Through investigation, we have observed that media personnel have obvious uncertainty in office hours, places and personnel, which is characterized by "random" and "flexible". Based on the characteristics of these behavior patterns, the design focuses on the behavior of people in the polysemous space, and tries to build a space system of "creative studio settlement", that is, on the premise of meeting the office function, The building presents a settlement-like richness, elasticity and spatial tension. The space of "Chuangfang Settlement" aims to provide a kind of office mode that is different from the conventional and static, so that the space and behavior are more compatible, and the space production mode returns to the real daily behavior of media people.
In recent years, the local studio has continued to focus on the practical exploration of the coexistence of autonomy and social attributes of architecture, exploring the deep potential of architectural types and prototypes and their contemporary derivative schema language, and trying to poetically integrate into contemporary urban construction activities. This project makes an in-depth analysis of the unique work attributes of contemporary media workers, and finds out the form and function generation logic that conforms to their characteristics in the architectural context through these characteristics. Taking "Chuangfun-settlement" as the basic schema of architecture, it uses the structural system of giant columns to build the self-organizing characteristics like a settlement. The deep perspective relationship of non-central scatter points reinforces this unique experience and is expected to provide media professionals with a spatial carrier for continuous and high-quality content production.