HUG CRAFT Flagship Store: A Celebration of Northern Thai Craftsmanship
The HUG CRAFT Flagship Store at Central Chiang Mai Airport shopping center is a multi-brand retail space designed to showcase the rich diversity of art and craft products from Northern Thailand. The interior design draws inspiration from the ingenuity of local artisans and their traditional building methods, creating a contemporary "craft village" experience.
The concept revolves around the clever and simple use of local materials and vibrant colors found in Northern Thai villages. The store's backdrop features bright, sky-inspired hues, providing a striking contrast to the warm orange brick textures and natural wood elements used for the flooring and furnishings. This thoughtful material palette allows the handcrafted products to stand out prominently. The space is further enhanced by beautiful artistic components, presenting a modern interpretation of Thai indigenous wisdom and offering a fresh perspective on traditional crafts seamlessly blended with contemporary aesthetics.