Mapos used the gritty but glamorous NYC of the early 70’s as their inspiration for the full rebrand and renovation of this 7-story, 47-room hotel and restaurant located in the heart of Times Square. The classic marquee theme can be found inside and outside of the space, where Mapos took quintessential materials and reinterpreted them in a modern but playful way. Giddyup, Midnight Cowboy!