Muro Rojo has created a new concept for an independent multi-brand fashion store located in one of the most important commercial avenues in Mexico City. The 212-sq-m (2280 sq-ft) unisex fashion store Hosburg introduces new brands to our country and with its interior design takes the shopping experience to the next level. More personal and casual.
The overall design of Hosburg, features a wine color shiny entrance illuminated above through the steel cable ceiling, which enhances the contrast of apparent concrete with the glossy epoxic texture of the floor. On the right of the entrance a group of vertical wooden frame hanging from the ceiling outlines the various designer brands sold there.
Store interiors have been derived from a big wine color box containing black and white tones/hues contrasting with wood and yellow textiles. Shiny mirror glass walls have been created to play with reflection and depth.
Every collection is presented in its own separate area with individual concrete boxes specially designed for this store.