The Holualoa project involved the comprehensive reimagining of a 15,500-square-foot structure in Tucson, Arizona. Originally constructed in the 1980s, the building was defined by traditional Brutalist proportions: thick masonry walls, flat facades, heavy railings, and deep, shadowed soffits. The primary objective was to facilitate the relocation of the owners’ headquarters to the second floor while maintaining a leasable first-floor footprint. To achieve this, the design team focused on a transformative exterior remodel that would simultaneously guide visitors’ attention upward and establish a distinct, modern identity for the upper level.