ON THE SPOT These two eye-catching assembly halls at the premises of Hollandia shows that large functional industrial buildings can be aesthetically pleasing. The client asked for a facade design that would reflect the advanced, reliable and innovative image of this renowned steel company. With a box shape as a starting point, research began on which optical effects could be employed and materials and colors used to blend the halls into their surroundings. Eventually it was decided to apply corrugated panel vertically in horizontal bands with a gradient of five different shades of blue. The inspiration for this was the Dutch skies, ripples in the adjacent rivers and a practical reference to container terminals at the port.