Holland Casino recruited ICRAVE to attract a younger, hipper clientele via the design of a unique gaming experience that blurs the line between casino and nightlife. The new plan for the casino floor included a greatly expanded bundle of services from restaurants, bar/lounges and nightclubs, along with a mixture of introvert and extrovert gambling parlors, creating an environment that caters to gamers and non-gamers alike. The fundamental concept was to create a space that was to be discovered and unveiled. Even though the casino by American standards is not gigantic, we were conscientious and deliberate in creating a series of spaces that each had their own identity and could be ‘found’ by the patrons. Another critical point was to understand that the casino floor was a very different place on a Tuesday afternoon than it was on a Saturday night. With that we wanted to make sure that we created an environment that was equally desirable for both. Aside from giving the operator a lighting design that allowed them to completely manipulate the feel of the space, and having broken the casino floor down to smaller parlors, this screening mechanism which you can see in the images allows the operator to completely shut areas down without affecting the natural flow. This allows them to keep the energy centralized so that the floor never feels like a complete ghost town.