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HOLILAND TRAVEL: Future Narrativism in the Multiverse
HOLILAND TRAVEL: Future Narrativism in the Multiverse
China
Finalist, 2023 A+Awards, Concepts - Architecture +Branding
Project Featured on Mar 06, 2024
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HOLILAND TRAVEL: Future Narrativism in the Multiverse
China
Finalist, 2023 A+Awards, Concepts - Architecture +Branding
Project Featured on Mar 06, 2024
Firm
Type
STATUS
Built
YEAR
2022
SIZE
0 sqft - 1000 sqft
BUDGET
$5M - 10M
Departure：Explore multiverse that represent future time and space
The exploration of infinite time and space is perhaps one of the most primitive collective aspirations of human civilization, which has become an ambitious future narrative after the explosion of science and technology. People who live in modern cities may fantasize about traveling in outer space and becoming one of countless stars, or braving the black hole and juxtaposing a limited three-dimensional vision with an endless past and future. At the pinnacle of the evolution of human urban civilization – Lujiazui, Pudong, Shanghai, Holiland Travel has landed here. Holiland’s baking creativity and SLT’s future narrative space design collide with infinite inspiration – metal mirror, meteorite bar, suspension engine, alien invasion… Spread the new concept of baking, and invite travelers to touch the boundaries of time and space and talk to the future while bringing a sweet taste experience.
Foreign Objects Invasion: Visual Signs of Cognitive Multiverse
The space-time “crack” of the multiverse flashes in the real world, and the distortion of space leads to the uneven perception of time. The infinite extension of the linear light strip explains the cosmic gravity of the strong wormhole. Through the outside observation porthole, we can see the scene fragments of different time and space and pull people into the imagination of walking in the multiverse. The body is on the earth, the heart has entered the sphere.
From psychological entry to actual physical entry，the central crater is the only “black hole” linking the multiverse and the earth, which is the field with the greatest traction in space-time travel. Here, everything in the universe, which is too large to be felt shrinks to a scale that people can understand. Space-time travelers stand in God’s perspective and stare at the multiverse. The crater can transport aircraft and meteorites to supply energy from other dimensions. The circular LED screen showing the invasion of foreign meteorites, the programmable light gradient dynamics, and the weightless suspension of spaceships are all unusual elements in the external environment with the intention of clearly pointing to a space adventure.
In the transit station of the space-time craft, foreign objects can be seen invading and hitting the craft. The island suspended in the orbit of the black hole, embedded with invasive meteorites composed of different materials, has become a display device for a series of products such as desserts, cakes and toast, which creates a sweet weightless paradise suspended in zero gravity. The coordinate axis of the ground is marked to record the location traces of foreign objects invasion. A hyperspace conveyor belt is a device that collects and transports matter. It captures the invading foreign objects which through the space-time channel from different eras and presents them to the passengers in a three-dimensional form. Time-space travelers can choose to collect materials in different forms on the conveyor belt, and witness the supply of super-space sweet materials from Holiland.
Metamorphic Energy: Experience the dynamic universe in a static object
The existence of curved surface, mirror surface, trajectory line and various suspended objects is an important element to destroy the perception of external orthogonal time and form the order of multiverse, and represents a new rule at the same time, which indicate that the space of different dimensions may be continuous. For one space, there may be another parallel space that corresponds and translates. Through rotation, acceleration, lift-off, weightlessness. The floating islands on the track, which are finally fixed at the time of the Big Bang, have different directions of momentum, recording the eternal moment of motion, while the images of meteorites and other suspended objects on the top circular screen are the rules and order of infinite reciprocating motion in the multiverse universe.
During the journey, travelers can come to the waiting area of the space-time aircraft. As a relatively stable field in the parallel universe, the space of grid torque surrounds the person. Leaning against the window, the Oriental Pearl on the right, the meteorite on the left falls, just like the scene where the father in “Interstellar” touches the book on the daughter’s bookshelf in the current time and space. The indoor multiverse scene overlaps with the real civilization scene outside the window, and the spatial dialogue between the two different dimensions is so real. In the superposition, conflict and pull of future and modern narrative, space-time travelers gain inspiration from the future in the grey area of multiverse and real world to stimulate their passion and imagination for the future world. The real world is growing iteratively in this reverie of “distant reality”.
Homing: Inspiration for the real world
Sitting in the return cabin, the aircraft is docked in the super-space secret realm, and the curved mirror reflection environment allows passengers to see another self-homing in another twisted time and space beyond the three-dimensional space. A series of experience scenes from the observation point at the entrance to the return capsule at the return cabin constitute the integration of modal digital space and real scene space, thus achieving cross-media expression. The user’s stay, taking photos etc. constitute a superimposed and complex shopping situation, which provides more possibilities for the embodied dissemination of Holiland’s cosmology. Travelers leave footprints in secret realm and return to Earth from wormhole, looking forward to the encounter on the next journey.
The exploration of infinite time and space is perhaps one of the most primitive collective aspirations of human civilization, which has become an ambitious future narrative after the explosion of science and technology. People who live in modern cities may fantasize about traveling in outer space and becoming one of countless stars, or braving the black hole and juxtaposing a limited three-dimensional vision with an endless past and future. At the pinnacle of the evolution of human urban civilization – Lujiazui, Pudong, Shanghai, Holiland Travel has landed here. Holiland’s baking creativity and SLT’s future narrative space design collide with infinite inspiration – metal mirror, meteorite bar, suspension engine, alien invasion… Spread the new concept of baking, and invite travelers to touch the boundaries of time and space and talk to the future while bringing a sweet taste experience.
Foreign Objects Invasion: Visual Signs of Cognitive Multiverse
The space-time “crack” of the multiverse flashes in the real world, and the distortion of space leads to the uneven perception of time. The infinite extension of the linear light strip explains the cosmic gravity of the strong wormhole. Through the outside observation porthole, we can see the scene fragments of different time and space and pull people into the imagination of walking in the multiverse. The body is on the earth, the heart has entered the sphere.
From psychological entry to actual physical entry，the central crater is the only “black hole” linking the multiverse and the earth, which is the field with the greatest traction in space-time travel. Here, everything in the universe, which is too large to be felt shrinks to a scale that people can understand. Space-time travelers stand in God’s perspective and stare at the multiverse. The crater can transport aircraft and meteorites to supply energy from other dimensions. The circular LED screen showing the invasion of foreign meteorites, the programmable light gradient dynamics, and the weightless suspension of spaceships are all unusual elements in the external environment with the intention of clearly pointing to a space adventure.
In the transit station of the space-time craft, foreign objects can be seen invading and hitting the craft. The island suspended in the orbit of the black hole, embedded with invasive meteorites composed of different materials, has become a display device for a series of products such as desserts, cakes and toast, which creates a sweet weightless paradise suspended in zero gravity. The coordinate axis of the ground is marked to record the location traces of foreign objects invasion. A hyperspace conveyor belt is a device that collects and transports matter. It captures the invading foreign objects which through the space-time channel from different eras and presents them to the passengers in a three-dimensional form. Time-space travelers can choose to collect materials in different forms on the conveyor belt, and witness the supply of super-space sweet materials from Holiland.
Metamorphic Energy: Experience the dynamic universe in a static object
The existence of curved surface, mirror surface, trajectory line and various suspended objects is an important element to destroy the perception of external orthogonal time and form the order of multiverse, and represents a new rule at the same time, which indicate that the space of different dimensions may be continuous. For one space, there may be another parallel space that corresponds and translates. Through rotation, acceleration, lift-off, weightlessness. The floating islands on the track, which are finally fixed at the time of the Big Bang, have different directions of momentum, recording the eternal moment of motion, while the images of meteorites and other suspended objects on the top circular screen are the rules and order of infinite reciprocating motion in the multiverse universe.
During the journey, travelers can come to the waiting area of the space-time aircraft. As a relatively stable field in the parallel universe, the space of grid torque surrounds the person. Leaning against the window, the Oriental Pearl on the right, the meteorite on the left falls, just like the scene where the father in “Interstellar” touches the book on the daughter’s bookshelf in the current time and space. The indoor multiverse scene overlaps with the real civilization scene outside the window, and the spatial dialogue between the two different dimensions is so real. In the superposition, conflict and pull of future and modern narrative, space-time travelers gain inspiration from the future in the grey area of multiverse and real world to stimulate their passion and imagination for the future world. The real world is growing iteratively in this reverie of “distant reality”.
Homing: Inspiration for the real world
Sitting in the return cabin, the aircraft is docked in the super-space secret realm, and the curved mirror reflection environment allows passengers to see another self-homing in another twisted time and space beyond the three-dimensional space. A series of experience scenes from the observation point at the entrance to the return capsule at the return cabin constitute the integration of modal digital space and real scene space, thus achieving cross-media expression. The user’s stay, taking photos etc. constitute a superimposed and complex shopping situation, which provides more possibilities for the embodied dissemination of Holiland’s cosmology. Travelers leave footprints in secret realm and return to Earth from wormhole, looking forward to the encounter on the next journey.
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