This time, Roarc Renew is commissioned to create a hybrid commercial space for a long-established Chinese TV brand—— Hisense——its HISENSE SCIEN-EXPLORATION CENTER, which includes a commercial entrance space, a future TV exhibition hall, an old TV display area and a coffee shop.
Initially built as the Hisense TV factory, the space has undergone multiple renovations; during the process the façade has changed its appearance completely. However, the internal structure with the girder-less floor and the umbrella columns was well reserved continuing the memory of the old Hisense TV factory. We believe both of these two features should be kept intact to remind people of respecting and protecting the past while unleashing unlimited impossibilities in the future.
What we are designing for? This is the question that Roarc Renew will always ask ourselves for every project. We believe each space has its own voice, character and form. Just as in the recent project of TaiOursea Laomendong SPA Shop, we stuck to our view to use red bricks as a way to highlight the Thailand attributes. As with this very project, the starting point will be respecting the identity of Hisense as a brand.
Our visit to Hisense’s museum of TV development history has led to a not-hard-to-find but ignored information: the TV development history spanning over a century is actually an evolvement from blurred to high definition images, which can be regarded as a glimpse of the civilization process for human kind. Over time, history will tell the better from the worse. But the process itself is a treasure worthy of preservation for future review. In this sense, the process from blurred to high definition can not only represent the TV manufacturing history, but also Hisense’s development history and its achievements after long-term evolvement.
In a modern LCD TV, there are two major parts playing significant roles - a spectrum screen responsible for brightness and a color screen for saturation. This separation has shown a trend towards increasing specialization and sophistication contributing to higher definition images.
As always, pursuing essence and expressing it to tell the story is how Roarc Renew interprets an interior space.
Space as Images We use space as a way to show images and a metaphor to tell the story.
We are intending to create two kinds of images in this space: 1. Polychrome: Recreating images from blurred to clear by showing a blurring wall morphing to a high definition LCD TV. To this goal, we have invited a multi-media consultant to help realize same frequency digital signal transmission. That means displaying different resolution versions of a same image to create the contrast and show the process of a blurred image to the high resolution one. 2. Monochrome: Reflecting the essential features of the spectrum screen, a key component in modern LCD TV. To this goal, PP sheets will be used as a light-filtering building material to magnify the features of the spectrum screen across the whole space.
To create a certain space is essentially to present a unique idea. Such ideas can be incorporated with business values and meanings.
To Find Order in Chaos Roarc Renew once put forward its approach of aesthetics: we believe that beauty imprinted on memory is a glimpse of the order in things. It is the consensus and judgement made by educated eyes and brains, a very tricky but quite common aesthetic value followed by most people. This approach has been applied in almost all our prior projects, whether it’s the disciplines in Carlowitz & Co’s arch ring, the eye up in MIXPACE’s spiral staircase or the orderly structure of TaiOursea Laomendong’s bricks. These orderly designs have become a mark of our products. However, established approaches won’t stop us from trying the contrary and stepping further to innovate. In this project, we hope to use the disorder in digital world to resist the order in physical world. It is somewhat like a reflection for the industrial designs of the obsolete TV and the modern LCD TV.
A scene of chaos and disorder is created when the light going through the 5mm PP sheets, wherein you can feel the breath, heartbeat and certain common feelings aroused. We hope such deliberate efforts could transform the space to a “better” existence, to live like a human, a trivial being not trying to show or conceal anything.
Resin Exhibition Stand Hisense is a major TV manufacturer in China, we didn’t take much trouble to find 30 obsolete old TV sets in its repository. They all have one common characteristic: casings are all broken and kernels covered with dust. “They will never have a chance to come into people’s view, I guess?” “What a pity.”
As the story continues, we have witnessed a spectacle with the whole office mobilized to dismantle the kernel. We would also like to take this opportunity to extend our great thanks to Ben from Jie Lu, who has brought his whole family to help.
Every generation has their unique footprints and imprints, forming the most essential treasures of a time. The younger generation needs to respect the history and heritage of the past as the cycle of life treat everyone equal. Therefore, we want to reveal a part of TV history to the youth. We toke out all parts of the TV set, swept the dust away, washed them clean and packaged them separately. And then sent them to a resin factory in Huizhou of Guangdong Province to be cast in resins, in a beautiful and peaceful arrangement based on new aesthetic values.
And now, the 12 resin exhibition stands made up the exhibition hall. The almost transparent resin can let light fully filter through, making the internal parts all sparkly and shiny.
Inherent Space Features 1. The grids formed by the girder-less floor have an inherent order, which is glamourous in itself. A top design always makes the best use of the original structures and forms. With this logic in mind, each grid was set up with a color-changing light strip to illuminate the cavity in the grid. An additional backlight line was placed in each cavity to highlight the spatial pattern, while the whole ceiling presents a sense of order. Apart from this, the light in each cavity is controlled by a set of weak current to follow the changes in spectrum, brightness and definition of the wall.
2. Umbrella Columns These old umbrella columns standing in this exquisite but chaotic space carries many old memories of the old architecture. To pay salute to it, we have spent lots of efforts to polish the concrete surface to take away some of the roughness.
3 Fire Stairs Taking a similar approach, exquisite combines with roughness to create a certain contrast. The order of the steel rail has given the space a sense of fullness. The arrangement and direction of the lights demonstrated the most essential existence in the stair space.
4 Grinded Grains Considering it’s a commercial project, we have a duty to show the commercial elements as a respectful gesture to the proprietor. There is a color called Hisense green, an iconic color which all Hisense people take pride in. We managed to find a kind of aggregate with a similar color to Hisense green. We hope the Hisense green to be exposed by the grains after millions of grinding between millstones. Thus, the commercial metaphor is shown in an implicit and natural way, rather than showing or concealing something deliberately.
As always, Roarc Renew is dedicated to exploring the essence of architecture. This is also the way we dealt with every project we took. With the space creation being a branch in architectural design, we hope to use logic, essence, meaning and more abstract thinking to define this concrete and impulsive world.