Transcending superficial branding elements, this project curates an immersive brand experience. Due to the nature of Hilti’s business, there was a rare opportunity to incorporate the client’s products within the architecture and environmental graphic design.
One of the most notable features includes the use of 488 Hilti concrete cutting saw blades in a Hilti red gradient wall that slowly reveals the logo as the wall is experienced from side to side. Located in an exhibition space on the tenth floor, the wall uses two angles to play with shadows and reflection – it’s both a backdrop and an interactive feature. Connecting the gallery to the barista bar and café below, a signature staircase has a striking screen of 27’ long Hilti hammer drill bits.
Another signature staircase connects the reception/café floor to the developers’ floor below. A screen composed of 179 Hilti diamond core bits forms a backdrop to an intimate enclosure and wood seating element, called the Pit. The developers’ floor, home to the R&D and tech department, is distinctly looser and more whimsical, befitting the playful creative energy of the employees occupying it. The Garage, a breakroom featuring a slat wall, quirky colorful seating, and semi-private booths, creates a space for informal gathering and socializing. Separating the Garage from the elevator lobby is a Gallery Corridor; designed and built by a collaborative team of 20 Hilti and our employees, the feature showcases Hilti products as an art installation.
Key walls throughout the entire workplace reinforce the passion of the brand in artistic, memorable ways. Punchy red walls are bold backdrops to graphics of various rotating tool parts. One of the most creative elements includes the History Wall, which the unique frequency of Hilti tools maps a dimensional sound wave and presents Hilti’s innovations over time.