The Project was completed with the objective of highly developing the area for a K-pop Entertainment company. The Client desired to have a fluid structure rather than static and stationary building to represent and encapsulate the character of their business field.

Our Solution on this issue was to make small scale changes to the existing architecture, which in turn achieved a grander effected in totality through parametrically controlled module unit with 2-way kink design shape. In turn, this positioned the building facade to create the illusion of movement on mass in a large scale.
We interpreted various site bases, and the building code issues to generate the effect of a building with movement and active system to generate the overall facade design.
In the end facade system was optimized through the repetition of the smallest elements composed in several ways to achieve another element on a larger scale and it also coordinated with shading louver system for working space.
The structure also connection position as another important parameter to create greater changes and expression for the building as a whole.

Credits:
- Architect - Sangjung Han