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Hermès: De Bijenkorf Amsterdam
Hermès: De Bijenkorf Amsterdam
Amsterdam, Netherlands
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Hermès: De Bijenkorf Amsterdam
Amsterdam, Netherlands
Hermès Benelux / Concept, Design, & Production for Retail Windows / September 2014 / Amsterdam
To increase their brand presence in the Netherlands, Hermès gave us carte blanche to illustrate the retail windows of De Bijenkorf on the fabled Dam Square in Amsterdam on their annual theme of "Metamorphosis".
While keeping the brand’s heritage and identity, we offered a digital interpretation of various states of water, an omnipresent element in Amsterdam. The designs mingle the vaulted Hermes collection with waterfalls, waves, jets and water drops, consisting of a kind of ‘nature 2.0 ’, of trees and rocks. Between fixed and dynamic animated windows, water is represented by systems of simple constructions pushed to their limits, a complexity close to nature.
To increase their brand presence in the Netherlands, Hermès gave us carte blanche to illustrate the retail windows of De Bijenkorf on the fabled Dam Square in Amsterdam on their annual theme of "Metamorphosis".
While keeping the brand’s heritage and identity, we offered a digital interpretation of various states of water, an omnipresent element in Amsterdam. The designs mingle the vaulted Hermes collection with waterfalls, waves, jets and water drops, consisting of a kind of ‘nature 2.0 ’, of trees and rocks. Between fixed and dynamic animated windows, water is represented by systems of simple constructions pushed to their limits, a complexity close to nature.
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