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Heritage
Heritage
New Delhi, India
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Other Projects by Ravish Mehra Deepak Kalra
Heritage
New Delhi, India
Type
STATUS
Built
YEAR
2015
SIZE
1000 sqft - 3000 sqft
To express the quintessence of the exquisite formal Indian wear for a male customer base, created by a label called Heritage, Deepak Kalra of Ravish Mehra Deepak Kalra architects, lead a team to design their boutique store in New Delhi, India.
The interior revolved around the name HERITAGE, recreating the weaving environment using typical detailing, enticing the customer into a relaxed yet dramatic shopping experience.
The elevation is designed to stand out in an otherwise organically evolved market space, making a bold and clear statement. The entire facade made of burnt bricks serves as a strong backdrop for a logo in copper sheen that dominates one’s first visual impression.
As one enters they are greeted with a multi layered multicolored screen of threads, glass and metal alphabets from the word Heritage in two different languages, translating the art of weaving into interior hardware. Beyond this, one walks into an impactful masculine environment that allows each garment to be experienced as a piece of art.
Close attention has been paid in detailing using all materials in their true and honest form- rusted iron, reclaimed wood with elements of polished and rustic copper to support the theme.
The heritage atmosphere is further enhanced by using reclaimed parts of old Looms, traditionally used in weaving textile, suspended from the ceiling to weave the display space with its threads.
A solid reclaimed wooden counter with all its cracks and knots sits in the center of the space under a large customized light installation made of copper. The staircase has been suspended by metal cables with rusted iron and copper fixtures. Garment display system made with reclaimed wood and copper detailing further add to the charm of the space.
Furniture Credits: I'm The Centre for Applied Arts
Photography Credits: Ankush Maria
The interior revolved around the name HERITAGE, recreating the weaving environment using typical detailing, enticing the customer into a relaxed yet dramatic shopping experience.
The elevation is designed to stand out in an otherwise organically evolved market space, making a bold and clear statement. The entire facade made of burnt bricks serves as a strong backdrop for a logo in copper sheen that dominates one’s first visual impression.
As one enters they are greeted with a multi layered multicolored screen of threads, glass and metal alphabets from the word Heritage in two different languages, translating the art of weaving into interior hardware. Beyond this, one walks into an impactful masculine environment that allows each garment to be experienced as a piece of art.
Close attention has been paid in detailing using all materials in their true and honest form- rusted iron, reclaimed wood with elements of polished and rustic copper to support the theme.
The heritage atmosphere is further enhanced by using reclaimed parts of old Looms, traditionally used in weaving textile, suspended from the ceiling to weave the display space with its threads.
A solid reclaimed wooden counter with all its cracks and knots sits in the center of the space under a large customized light installation made of copper. The staircase has been suspended by metal cables with rusted iron and copper fixtures. Garment display system made with reclaimed wood and copper detailing further add to the charm of the space.
Furniture Credits: I'm The Centre for Applied Arts
Photography Credits: Ankush Maria
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