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Heriitage Popup at New Delhi, India
Heriitage Popup at New Delhi, India
New Delhi, India
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Other Projects by I'm D'sign
Heriitage Popup at New Delhi, India
New Delhi, India
Firm
Type
STATUS
Built
YEAR
2022
SIZE
1000 sqft - 3000 sqft
BUDGET
Undisclosed
The new colour identity of the South extension of New Delhi is “yellow”. Standing out from the cluttered cityscape is the bright pop of yellow that becomes the voice of the brand “Heriitage” and all of its haute couture. The name strikes a visitor’s eye with a neon lit flag signage while the colour-encased glass storefront takes the stage and looks like it is all set to sing the prelude of Yellow by Coldplay.
The limited time pop up space takes a dip in yellow– from the floors to the interior décor, the checkout counter and the shelves – that awaken the happy shopper inside every visitor with the colour's sunny character. The yellow mellow tickles the senses in a bold statement, while at the same time providing a vibrant monolithic backdrop enabling clothes to take centre stage.
The hide and seek of simple, clean lines makes the visitor float about the yellow continuum. The spatial shell may not have a meaning in itself, but it gives meaning and importance to the objects which it encases. A playful dynamic of the retail experience comes forth to hum along:
I came along
I wrote a song for you
And all the things you do
And it was called “Yellow”
-Yellow by Coldplay
The entirety of the space talks about the face of yellow—its take on illusion and intensities—to give an edge to the retail regularities in a place as evolving as New Delhi.
A new colour personality in fashion retail thus unfolds.
Project Name: “Heriitage”
Project Location: South Extension, New Delhi, India
Area: 1500 sq. ft.
Design Leads: Deepak Kalra, Aarushi Kalra
Design Credits: I’mX, the experimental arm of I’m D’sign
Photography Credits: I’m D’sign
Project completion: August 2022
The limited time pop up space takes a dip in yellow– from the floors to the interior décor, the checkout counter and the shelves – that awaken the happy shopper inside every visitor with the colour's sunny character. The yellow mellow tickles the senses in a bold statement, while at the same time providing a vibrant monolithic backdrop enabling clothes to take centre stage.
The hide and seek of simple, clean lines makes the visitor float about the yellow continuum. The spatial shell may not have a meaning in itself, but it gives meaning and importance to the objects which it encases. A playful dynamic of the retail experience comes forth to hum along:
I came along
I wrote a song for you
And all the things you do
And it was called “Yellow”
-Yellow by Coldplay
The entirety of the space talks about the face of yellow—its take on illusion and intensities—to give an edge to the retail regularities in a place as evolving as New Delhi.
A new colour personality in fashion retail thus unfolds.
Project Name: “Heriitage”
Project Location: South Extension, New Delhi, India
Area: 1500 sq. ft.
Design Leads: Deepak Kalra, Aarushi Kalra
Design Credits: I’mX, the experimental arm of I’m D’sign
Photography Credits: I’m D’sign
Project completion: August 2022
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