Add To Collection
Add to Collection
Heineken House Mexico
Heineken House Mexico
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
View Original
Add To Collection
Add to Collection
Heineken House Mexico
The
project for the Heineken bar and corporate offices of Cuauhtémoc Moctezuma
Heineken Mexico located in a big house in the Polanco area of Mexico City —catalogued
as historic patrimony by INBA— was selected through a competition organized by
the client.
It
was very important that the original and main architectonics features of the
residence were preserved and at the same time incorporate, in a very
contemporary trend, the brand image by creating the office areas and the Bar
House for special guests and tastings.
The
main facade with classic ornaments remained untouched. The original partitions
of the perimeter wall were partially covered with shade glass that gives
privacy and shows a glimpse of the house architecture. A big copper marquee
covered, with double glass in different shades of green and the logo, is on top
a water mirror creating a reflecting and subtle brand presence at the entrance.
The marquee also has on top a big green wall shaped as a bottle that is
spilling foam all the way to the bottom. In order to have more room for the
events, the parking area was covered with a curved shaped architectonic canvas
creating an extra terrace. The paving was done with archeological stone that climbs
up the walls and finishes in flower boxes.
The
access to the interior is through a lock with elements evoking the brand, green
glasses, a suspended plafond made of red aluminum, black aluminum frame panels
and skylights showing the product. All these are suspended by a great glass
wall that shows the bar, the main feature of the lounge. An aluminum bench by
Davis greets the guests at the front of the reception. This area shows
materials and forms that resemble a great bear barrel surrounded by curved
glass screens with the logo and are randomly showered by a rain of bottle caps.
The
grand hall of the house is presented after the lock and has a magnificent
double height and a curved staircase, an important characteristic of a
residence from this time. The staircase is covered with oak wood oiled in
natural color and chocolate black. From the ceiling, at the center of the
space, a massive chandelier made of beer bottles cascades on top of a star
shaped red bench with the brand´s logo.
Towards
the terrace access there are two spaces joined by a lighted amber glass frame
continuing to a large single piece bar made of black glass and a foundation
with a green lighted front decorated with the brand shields. At the end there
is another bar with a screen that displays the product through a series of
shadows and RGB led lights. Black aluminum frame suspended plafonds, with
perforated sections, give shelter and frame to the original ceilings and
cornices. These spaces are complemented by a lounge area with high tables,
stools and sofas that ends in a screen like wall made of red glass and niches
for product display. The area also has a grand HD Video Wall that adds
information and color in motion for the different events. All the floors are
made with oak wood oiled in natural color adding a rustic touch that evokes the
old beer barrels. Two columns of the copper material in X shape enclose the
access to the sitting areas.
The
lavatories have a theme décor. Men lavatories have a green shade color lighting
that comes from a suspended aluminum panel plafond in copper color and glass
screens with hop graphics, beer main ingredient. Women lavatories have lighting
in amber shades and glass screens with barley graphics.
The
offices are located in the second level going up the grand curved staircase
that has leading emphasized by the use of coppered panels with the logo at the
center. The original forge is covered with fog glass insinuating the design and
giving a contemporary touch to the general ambiance. At the end of the first
lever area the reception desk is located and was designed using a lighted panel
made of bottle tops perfectly aligned.
On
one end the videoconference room is located and has a suspended black plafond
that also holds monitors, cameras and the general lighting system. The walls
are covered by a lighted green glass paint board decorated with graphic bottle
shapes. The windows are covered by roll up black blinds that go from floor to
ceiling.
The
offices have black perforated suspended plafonds that hold the lighting system.
The furniture is Herman Miller simple and sober but highly efficient, with a
center work table and furniture located towards the walls for the personal
tasks. Floors are covered with a yellow modular carpet making contrast with the
sand white of the walls that recall the beer foam. The access doors are made in
shade class to have both privacy and control. The windows are also covered in
roll up floor to ceiling blinds.
The
working areas, also with Herman Miller furniture, show in the walls all the
branding of the company from the contemporary brands to the vintage ones
printed in fabric screens that add warmth to the area. The presence of the
yellow carpet and white sand walls maintain the general concept of all the
spaces.
In
the third level the main conference room is located, as well as the CEO office
that has an area for personal tasks and a meeting table that may be used for
team work. A suspended plafond highlights and adds the corporate presence by
the X shape and the red color, one of the main brands. It also has a private
terrace with wood floors and glass screens covered with graphics that make the
perfect ambiance for evening meeting and events. A roof garden was also done in
this area for private council meetings, covering the unwanted views by the use
of green curved walls and emphasizing the spectacular ones with glass screens.
project for the Heineken bar and corporate offices of Cuauhtémoc Moctezuma
Heineken Mexico located in a big house in the Polanco area of Mexico City —catalogued
as historic patrimony by INBA— was selected through a competition organized by
the client.
It
was very important that the original and main architectonics features of the
residence were preserved and at the same time incorporate, in a very
contemporary trend, the brand image by creating the office areas and the Bar
House for special guests and tastings.
The
main facade with classic ornaments remained untouched. The original partitions
of the perimeter wall were partially covered with shade glass that gives
privacy and shows a glimpse of the house architecture. A big copper marquee
covered, with double glass in different shades of green and the logo, is on top
a water mirror creating a reflecting and subtle brand presence at the entrance.
The marquee also has on top a big green wall shaped as a bottle that is
spilling foam all the way to the bottom. In order to have more room for the
events, the parking area was covered with a curved shaped architectonic canvas
creating an extra terrace. The paving was done with archeological stone that climbs
up the walls and finishes in flower boxes.
The
access to the interior is through a lock with elements evoking the brand, green
glasses, a suspended plafond made of red aluminum, black aluminum frame panels
and skylights showing the product. All these are suspended by a great glass
wall that shows the bar, the main feature of the lounge. An aluminum bench by
Davis greets the guests at the front of the reception. This area shows
materials and forms that resemble a great bear barrel surrounded by curved
glass screens with the logo and are randomly showered by a rain of bottle caps.
The
grand hall of the house is presented after the lock and has a magnificent
double height and a curved staircase, an important characteristic of a
residence from this time. The staircase is covered with oak wood oiled in
natural color and chocolate black. From the ceiling, at the center of the
space, a massive chandelier made of beer bottles cascades on top of a star
shaped red bench with the brand´s logo.
Towards
the terrace access there are two spaces joined by a lighted amber glass frame
continuing to a large single piece bar made of black glass and a foundation
with a green lighted front decorated with the brand shields. At the end there
is another bar with a screen that displays the product through a series of
shadows and RGB led lights. Black aluminum frame suspended plafonds, with
perforated sections, give shelter and frame to the original ceilings and
cornices. These spaces are complemented by a lounge area with high tables,
stools and sofas that ends in a screen like wall made of red glass and niches
for product display. The area also has a grand HD Video Wall that adds
information and color in motion for the different events. All the floors are
made with oak wood oiled in natural color adding a rustic touch that evokes the
old beer barrels. Two columns of the copper material in X shape enclose the
access to the sitting areas.
The
lavatories have a theme décor. Men lavatories have a green shade color lighting
that comes from a suspended aluminum panel plafond in copper color and glass
screens with hop graphics, beer main ingredient. Women lavatories have lighting
in amber shades and glass screens with barley graphics.
The
offices are located in the second level going up the grand curved staircase
that has leading emphasized by the use of coppered panels with the logo at the
center. The original forge is covered with fog glass insinuating the design and
giving a contemporary touch to the general ambiance. At the end of the first
lever area the reception desk is located and was designed using a lighted panel
made of bottle tops perfectly aligned.
On
one end the videoconference room is located and has a suspended black plafond
that also holds monitors, cameras and the general lighting system. The walls
are covered by a lighted green glass paint board decorated with graphic bottle
shapes. The windows are covered by roll up black blinds that go from floor to
ceiling.
The
offices have black perforated suspended plafonds that hold the lighting system.
The furniture is Herman Miller simple and sober but highly efficient, with a
center work table and furniture located towards the walls for the personal
tasks. Floors are covered with a yellow modular carpet making contrast with the
sand white of the walls that recall the beer foam. The access doors are made in
shade class to have both privacy and control. The windows are also covered in
roll up floor to ceiling blinds.
The
working areas, also with Herman Miller furniture, show in the walls all the
branding of the company from the contemporary brands to the vintage ones
printed in fabric screens that add warmth to the area. The presence of the
yellow carpet and white sand walls maintain the general concept of all the
spaces.
In
the third level the main conference room is located, as well as the CEO office
that has an area for personal tasks and a meeting table that may be used for
team work. A suspended plafond highlights and adds the corporate presence by
the X shape and the red color, one of the main brands. It also has a private
terrace with wood floors and glass screens covered with graphics that make the
perfect ambiance for evening meeting and events. A roof garden was also done in
this area for private council meetings, covering the unwanted views by the use
of green curved walls and emphasizing the spectacular ones with glass screens.
Product Spec Sheet
Were your products used?
Join as a manufacturer to add your products.