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Healthybaby
Healthybaby
New York, NY, United States
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Other Projects by Alda Ly Architecture (ALA)
Healthybaby
New York, NY, United States
Type
STATUS
Built
YEAR
2021
SIZE
1000 sqft - 3000 sqft
BUDGET
Undisclosed
ALA designed a new showroom and experiential playspace for Healthybaby, the developmental health-focused baby care company, in the Tribeca neighborhood of New York City. Our design is rooted in Healthybaby’s mission to protect, enrich and support the full potential of every child, and is implemented through a series of nested environments, containing intimate spaces that nurture and support growth. The architecture is designed as a series of whimsical and comfortable spaces that cocoon and surround guests, allowing them to form deeper and lasting connections between baby and community, and experience the products in a supportive setting.
Four distinct programmatic areas—a baby play area, mother’s room, diaper changing station, and lounge space—are defined by curving screens made of cardboard tubes set on a custom-cut curved frame to create nested environments. Designed with sustainability and flexibility in mind, these screens can easily be taken apart and reconfigured over time. With a vibrant bright green rug resembling grass, and a sky-blue painted ceiling with a cloud-like installation, the space recalls nature and sustainability— main tenets of Healthybaby’s brand.
Photos by Reid Rolls
Four distinct programmatic areas—a baby play area, mother’s room, diaper changing station, and lounge space—are defined by curving screens made of cardboard tubes set on a custom-cut curved frame to create nested environments. Designed with sustainability and flexibility in mind, these screens can easily be taken apart and reconfigured over time. With a vibrant bright green rug resembling grass, and a sky-blue painted ceiling with a cloud-like installation, the space recalls nature and sustainability— main tenets of Healthybaby’s brand.
Photos by Reid Rolls
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