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Head in the Clouds 2.0
Head in the Clouds 2.0
Shanghai, China
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Other Projects by STUDIO DOHO
Head in the Clouds 2.0
Shanghai, China
Firm
Type
STATUS
Built
YEAR
2022
SIZE
1000 sqft - 3000 sqft
BUDGET
Undisclosed
STUDIO DOHO is thrilled to reveal its latest design for Head in the Clouds, a restaurant concept that evokes daydreams and is intended for mind wanderers who are not lost. This is the second location of this all-day brunch restaurant in the MIXC Hongqiao. Its first restaurant is located on Zhenning Road, Shanghai.
At STUDIO DOHO, we believe that design is not just about creating aesthetically pleasing spaces, but also about telling a story. We have infused this belief into every aspect of the Head in the Clouds design, creating a space that is as unforgettable as the curated dishes served within it.
As you step into Head in the Clouds, you'll be transported into an abstract space with different levels, steps and all sorts of nooks. The palette is simple: grey, beige tones combined with an explicit white tile pattern. But the layout with the central bar and the stepped ceiling are the spatial compositions that give the space a dynamic feeling.
To further enhance the spatial experience, we have created a tiered ceiling that steps up to give you a sense of movement and depth. The variation in both ceiling heights and seating heights create a change of scale and adds playfulness to the space. Also, the self-service water tap is a fun little feature to invite customers to engage.
The main highlight is the orange pipe structure that hovers above the bar, representing our erratic thought pattern when we let our minds wander. At the same time, it provides work lighting and is also a reference to the piping of their craft soda, a feature product of Head in the Clouds. The craft sodas can be ordered directly through the fold-up window.
To give you a sense of comfort, we have created a green oasis in the center of the bench seat. It provides the space freshness and a natural contrast with the orange tones of the pipe. The walls are intended to be minimalistic and we have retained the original structure where possible to keep a raw touch.
Every detail has been carefully considered to create a cohesive design that seamlessly blends composition and function. We aimed to create a balance of space that is inviting, comfortable and provoking. We are happy to see Head in the Clouds come to life and hope it will leave a lasting impression on all who visit.
Project Information
Designer：STUDIO DOHO
Location: MIXC Hongqiao, Shanghai
Design scope: Interior Design
Design principals： Xin Dogterom, Jason Holland
Design team: Amy Chen, Heyang Guo
Completion: 2022
Size: 200 sqm
Photography: Brian Chua
At STUDIO DOHO, we believe that design is not just about creating aesthetically pleasing spaces, but also about telling a story. We have infused this belief into every aspect of the Head in the Clouds design, creating a space that is as unforgettable as the curated dishes served within it.
As you step into Head in the Clouds, you'll be transported into an abstract space with different levels, steps and all sorts of nooks. The palette is simple: grey, beige tones combined with an explicit white tile pattern. But the layout with the central bar and the stepped ceiling are the spatial compositions that give the space a dynamic feeling.
To further enhance the spatial experience, we have created a tiered ceiling that steps up to give you a sense of movement and depth. The variation in both ceiling heights and seating heights create a change of scale and adds playfulness to the space. Also, the self-service water tap is a fun little feature to invite customers to engage.
The main highlight is the orange pipe structure that hovers above the bar, representing our erratic thought pattern when we let our minds wander. At the same time, it provides work lighting and is also a reference to the piping of their craft soda, a feature product of Head in the Clouds. The craft sodas can be ordered directly through the fold-up window.
To give you a sense of comfort, we have created a green oasis in the center of the bench seat. It provides the space freshness and a natural contrast with the orange tones of the pipe. The walls are intended to be minimalistic and we have retained the original structure where possible to keep a raw touch.
Every detail has been carefully considered to create a cohesive design that seamlessly blends composition and function. We aimed to create a balance of space that is inviting, comfortable and provoking. We are happy to see Head in the Clouds come to life and hope it will leave a lasting impression on all who visit.
Project Information
Designer：STUDIO DOHO
Location: MIXC Hongqiao, Shanghai
Design scope: Interior Design
Design principals： Xin Dogterom, Jason Holland
Design team: Amy Chen, Heyang Guo
Completion: 2022
Size: 200 sqm
Photography: Brian Chua
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