address: Pushkinskaya sq. 2, Moscow, Russia.
year: 2011
Main points:
1. Changeable media façade;
2. Creation of the open-air cinema and media art festival site;
3. Projection of the views and video reconstructions of old Moscow;
4. Usage of the first floor outdoor gallery as an exhibition site;
5. Physically changeable façade.
The new façade consists of the structural bearing system and curtain wall of vertical jalousie system erected along the outline of the gallery that can be used as an exhibition site. When jalousies are closed walls are the large scale screens for movies, film trailers, video art, advertisements and etc. The powerful film-projectors are placed on the Pushkinskaya square and on surrounding buildings. So square and streets become the vast hall of the open-air cinema.