HBN Headquarters & Brand Center

Shenzhen, China

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Other Projects by MOC DESIGN OFFICE

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Modern Pour-Over Tea

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HAIYI NAIL, The Mixc World Shenzhen

HBN Headquarters & Brand Center

Shenzhen, China

Firm

MOC DESIGN OFFICE

Type

Commercial › Showroom

STATUS

Built

YEAR

2022

SIZE

1000 sqft - 3000 sqft

BUDGET

$50K - 100K

The stone used for the image wall at the entrance is changing from the rough to smooth texture, which visually and vividly demonstrates the change of skin in a long term to people walking into the showroom.

The product experience area is laid out in green with large areas of floral tiles and displayed with amber-colored products so visitors can quickly go into a retro space of science and exploration. Metals and lighting run through the space, with the focus on display shelves and product arrays, which creates a sense of order to echo the brand’s artistic aesthetic of science and skincare.

On the other side of the space, a circular stand made of green transparent glass tubes forms the show stage for products. The cylinder glass tubes mimic the test tubes in the lab, responding to the amber bottled products on the shelves.

MOC also sets up an area for users to try out products. A turntable is easy for accessing the products and an auto-sensing spherical water dispenser is well matched with the pendant light. It is expected to speak to users when they are trying the components and texture of products. The lounge area is planned by the window, providing the function for relaxation and communication.