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Haworth Chicago Showroom
Haworth Chicago Showroom
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Haworth Chicago Showroom
The Haworth Chicago Showroom is a sales office, conference
facility and product showplace demonstrating the company's evolution to a
solutions-driven resource for workspaces. The Chicago showroom is the
first of many global Haworth showrooms designed by our Branded
Environments team and is a leading example of sustainable design from
social, environmental and economic perspectives.
Over a period of six consecutive years, we developed brand image,
strategic positioning, market communications and environmental elements
to support Haworth's platform of adaptable workspace, designed
performance and global perspective. The design showcases the concept of
"workspaces", demonstrating full integration of interior architectural
systems including furniture, modular walls, raised flooring, ceilings,
HVAC, lighting, sound, power, voice and data. Our design addressed
performance through alternative concepts of "work" and "restore"
(including elements such as the large reflecting pool) and utilized a
clean aesthetic with high "green" performance. The Chicago showroom, an
expression of Haworth's mission and a showcase for its solutions, marked
the beginning of our lasting partnership with the company.
facility and product showplace demonstrating the company's evolution to a
solutions-driven resource for workspaces. The Chicago showroom is the
first of many global Haworth showrooms designed by our Branded
Environments team and is a leading example of sustainable design from
social, environmental and economic perspectives.
Over a period of six consecutive years, we developed brand image,
strategic positioning, market communications and environmental elements
to support Haworth's platform of adaptable workspace, designed
performance and global perspective. The design showcases the concept of
"workspaces", demonstrating full integration of interior architectural
systems including furniture, modular walls, raised flooring, ceilings,
HVAC, lighting, sound, power, voice and data. Our design addressed
performance through alternative concepts of "work" and "restore"
(including elements such as the large reflecting pool) and utilized a
clean aesthetic with high "green" performance. The Chicago showroom, an
expression of Haworth's mission and a showcase for its solutions, marked
the beginning of our lasting partnership with the company.
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