Hard Rock Hotel Shenzhen is the first Hard Rock Hotel to open in China Mainland.
Although Hard Rock Hotel is a very successful brand internationally, it is still very respectful of the high level expectation that Chinese customers are used to. Therefore, they turned to CL3 to enhance their project delivery for the China market.
The design takes on the strong brand DNA of rock music and superstar memorabilia to create a vibrant and energy filled interior. A custom designed golden dragon made of drum sticks and cymbals sets the tone for the arrival experience and the rest of the WOW factors to come.