In keeping with the vibe of Palm Springs and mindful of the Coachella Music and Arts Festival, Mister Important Design sought to create a Hard Rock Hotel experience that dovetailed with those two dynamics. To that end, MID selected memorabilia from younger artists as well as unusual items from more established acts… hence the “Fun” sign from the band “fun.” and a sheep sculpture from “No Doubt.” We created a gallery of festival imagery with photography by Paige Parsons, a well-known indie festival photographer. Benoit Maubrey was brought in from Germany to create one of his interactive sound and speaker sculptures. Artists Mr. Brainwash, Jona Cerwinske, and Timorous Beasties all contributed work seen throughout the property.
The hotel has 163 rooms and suites, a restaurant, “Rock Shop,” and a buzzing lobby bar scene with DJs playing every weekend to a great looking crowd that swarms the sunken “living room” lounge area. The “Rock Spa” opens in late February/ early March.